GoLong Terms of Use

Effective date: September 17, 2026

These Terms cover the GoLong store at go.long.law, the site you are reading. If you are a Long Law client looking for the client portal, the Client Portal Terms of Use, at go.long.law/portal-terms, apply to that part of the site instead.

1. What GoLong is and who runs it

GoLong is a website where you can see what legal work we do, what it costs, and buy it. Long Law, P.C. operates it. In these Terms, "Long Law," "we," "us," and "our" mean Long Law, P.C.

Long Law is a law firm. Buying something here means buying legal services from a law firm, not a document from a form vendor.

The site describes services at published prices, lets you book a consultation with an attorney, offers free guides, and includes a chat assistant. It is a public site. Anyone can read it.

Long Law also runs a separate client portal at portal.long.law for clients whose matters are already open. That site has its own terms, the Client Portal Terms of Use, at portal.long.law/portal-terms.

In these Terms, "you" means the person reading the site. If you buy something, it also means the person or organization buying it.

2. How these Terms apply to you

These Terms apply to your use of this site and to any purchase you make here. A link to them sits in the footer of every page. If you do not agree with them, do not use this site and do not buy from us.

When you buy something, checkout asks you to tick a box confirming you have read and agree to these Terms and have seen our Privacy Policy. The box starts empty and we do not place an order without it. We record which version you agreed to, along with a fingerprint of the exact text you were shown, the date and time, and the address the request came from. That record is for both of us: if a question ever arises about what you agreed to, neither of us has to rely on memory.

These are the terms on which we make the site available. Even if you never buy anything, some of them still describe how you may use it. The sections to read are the ones on legal advice, becoming our client, the chat assistant, acceptable use, our content, privacy, and what we are responsible for.

When you buy a service, you also sign an engagement letter and a Statement of Work. You sign them in your browser, and you get your own copy of each.

You cannot agree to these Terms for someone else unless you are authorized to bind them.

3. Which document controls

These Terms govern your use of this website and your purchase of a service before an engagement begins.

From the moment a Long Law attorney countersigns your engagement letter, that letter and your Statement of Work govern the legal work, the fees, refunds of unearned fees, and how the engagement ends. If they say something different from these Terms, they control.

One part of these Terms reaches back before that point. The section on cancelling and refunds governs money you paid before we countersigned. That is the window in which we hold your money and have not yet agreed to represent you, and these Terms are the document that covers it.

Our Privacy Policy, at go.long.law/privacy, is the authoritative description of what this site and the client portal collect and what we do with it. If anything in these Terms or in the Client Portal Terms of Use describes our data practices differently, the Privacy Policy controls.

4. Who may use this site, and who may buy

You may read this site freely.

To buy a service you must be at least 18 years old. You must be buying for yourself or for an organization you are authorized to bind, and you must be located in the United States.

We are a law firm, and there are people we cannot represent even when we would like to. Two limits matter here.

The first is conflicts. We owe duties to our current and former clients, and those duties can stop us from taking a new matter that touches them. We run a conflict check on every order before we agree to represent anyone. The section on becoming our client explains what happens to your money if the check does not clear.

The second is admission. Long Law attorneys are admitted in New York, New Jersey and California. We take on legal work only where one of our attorneys is admitted, or where we can properly bring in local counsel. Two kinds of work do not depend on that. We form companies in Delaware and in other states, and we file trademark applications with the United States Patent and Trademark Office. If you need help somewhere we cannot act, tell us and we will say so.

We may decline any order for any lawful reason.

If you are buying for a company

Read the whole engagement package before you sign it, not just the price. It says who owes our fee, what we will do for it, and what happens if the work stops. If any of it is not what you expected, tell us before you sign and we will talk it through.

You are personally responsible for our fee. If you place an order for a company, you also promise to pay our fee yourself if the company does not. This is here, in plain sight, rather than buried in the engagement letter, because you should know it before you buy and not discover it afterwards.

To be clear about how far it goes. It covers the fee for the service you bought, and nothing else. It does not make you responsible for the company's other obligations, and it has nothing to do with the outcome of the work.

The reason we ask for it: much of what we do is forming companies, which means we are often engaged by a company that is days old, has no bank account yet, and owns nothing. The person placing the order is the reason we are willing to start. If that does not work for your situation, call us at (315) 991-8000 before you order and we will talk about the alternatives. We would rather have that conversation than surprise you.

5. Nothing on this site is legal advice

Everything on this site is general information. That includes the service descriptions, the pricing pages, the resource library articles, our guides, the tools that suggest which service might fit you, and anything the chat assistant says.

General information is not advice about your situation. Your situation has facts in it that we do not know. Do not act on anything you read here without talking to a lawyer. Do not treat anything here as a prediction about how your matter would turn out.

If you want advice about your own situation, buy a consultation or call us at (315) 991-8000.

6. Becoming our client

Read this section even if you skip the rest.

You become our client when a Long Law attorney countersigns your engagement letter and we open your matter. Nothing before that step creates an attorney-client relationship.

Reading this site, downloading a guide, using the chat assistant, filling in a checkout form, taking a free consultation, signing an engagement letter and paying us do not by themselves make you a client.

Here is what actually happens when you buy a service:

1. You complete the checkout form.
2. You confirm your email address.
3. You review and sign an engagement letter and a Statement of Work in your browser.
4. You pay. We hold your payment in the firm's client trust account.
5. We run our conflict check, and we either approve the order or decline it. We can decline for any reason.
6. If the check clears, a Long Law attorney countersigns the engagement letter and we open your matter.

You become our client at the last step, and not before.

If the conflict check does not clear, or if we decline your order for any other reason, we do not represent you. We refund what you paid in full, and an attorney will contact you to explain what we can do instead.

Until we countersign, your signature and your payment are your offer to engage us. They are not our agreement to represent you. We know this is not obvious from the outside, which is why it is here in plain words.

There is one exception. A paid consultation is a limited engagement for that conversation only, and the attorney is giving you advice within it. It does not make you our client for anything beyond that conversation. A free consultation is not an engagement, and nothing said in it is legal advice. The section on consultations, credits and promotional codes explains both.

7. Information you send us before you are a client

Please do not send us confidential or sensitive information through this site, the chat assistant, or a checkout form before we have agreed to represent you.

We ask this for your protection and ours. Our checkout forms ask about the work you want, and for some services those questions get specific. What your invention does. What your trademark covers. Who the parties to your agreement are.

Whatever you type there is stored in our systems and is visible to firm staff, and so is any file a product asks you to upload. Outside companies we use to run the firm handle some of it. Our Privacy Policy names them.

There is a second reason. Information you give us before an engagement begins can, in some circumstances, affect whether we are able to represent you or someone else later. Sending us the facts of a dispute before we have checked for conflicts can create a problem rather than solve one.

If your situation is sensitive, call us at (315) 991-8000 and ask before you type.

8. Prices, flat fees, and scope

The prices on this site are our current published prices for the scope described on the product page. A published price is our offer to do that scope of work. It is not a quote for your situation.

Services here are bought one at a time. You pay for the service you choose, and that purchase is the whole of what you owe us for it.

The price shown for a service is our attorney fee. Government filing fees are separate, and the next section explains how they work.

Some services are priced only on request. For those we give you a written quote before you sign anything.

The scope you are buying is the scope written in your Statement of Work. If the product page and the Statement of Work describe the scope differently, the Statement of Work controls, so read it before you sign.

We tell you before the cost changes. This is a commitment, not a courtesy. If what you need turns out to be broader than the scope you bought, we will tell you before we do the extra work. We will explain what it costs, and we will prepare a new Statement of Work for it. We do not bill you for work outside your Statement of Work without your written agreement first. If you decide not to go ahead, we finish the work you bought and stop there.

We may change our published prices at any time. A price change does not affect an order you have already placed.

9. Government filing fees and other costs paid to third parties

Some services require a fee paid to a government agency, such as a state filing fee or a trademark application fee. That money goes to the agency, not to us.

Where a service has a fee like that, we show it separately from our fee at checkout, we collect it together with our fee, and we pay it at cost. We do not add a markup.

Agencies set their own fees and can change them without notice. If the actual fee is higher than the amount we showed you, we tell you before we file and collect the difference. If it is lower, we refund or credit the difference.

Once we have paid a filing fee to an agency, that money is gone and we cannot get it back. Filing fees are not refundable after they are paid. If an agency rejects a filing, we will tell you what it will take to fix it, and whether the agency will charge a new fee, before we file again.

10. How payment works, and where your money sits

You pay on a payment page run by Clio, our practice management provider. We do not store your card number or your bank account number.

Your payment goes into the firm's client trust account. It stays there until we have countersigned your engagement letter and started work. After that, we take it out of trust as we earn it, in the way your Statement of Work describes. Money we have not earned is still yours, which is what makes the refunds below work.

11. Cancelling and refunds

Before you sign anything

You can leave a checkout or empty your cart. Nothing is owed.

After you sign and pay, but before we countersign

Email golong@long.law and we will cancel the order and refund what you paid in full. That includes any filing fee we have not yet paid to an agency. You do not need a reason.

We refund you in full on the same terms if our conflict check does not clear, or if we decline your order for any other reason.

After we countersign and start work

Your engagement letter governs from here, and it controls if it says something different. What follows is our standard practice.

If you cancel, we refund the part of the fee that covers work we have not done, and we keep the part that covers work we have done. If we have not started, you get all of the attorney fee back. If the work is finished, there is nothing unearned to return. In between, we tell you in writing how we calculated it. If you think the number is wrong, tell us and we will look at it again.

Government filing fees

Once we have paid a filing fee to an agency, we cannot refund it. See the section on government filing fees.

How to ask for a refund

Email golong@long.law from the address you used to buy, or call (315) 991-8000. We refund to the payment method you used, and we start the refund once we have agreed the amount with you. Our Refund Policy page explains all of this in one place.

If you think a fee is wrong

Tell us first. Most fee questions are misunderstandings, and we would rather fix them than argue about them. If we cannot agree, your engagement letter explains your right to have a fee dispute arbitrated, and that right is yours whatever these Terms say.

If the rules require more

Nothing in this section limits what the rules of professional conduct that govern us require of us when a representation ends. If those rules require us to return more than this section says, we return more.

12. Consultations, credits, and promotional codes

Free and paid consultations

A free consultation is a conversation about whether we can help and what it would cost. It is not an engagement, and nothing said in it is legal advice.

A paid consultation is different. It is a limited engagement for that conversation, and the attorney is giving you advice within it. It covers that conversation and nothing beyond it, and it does not commit either of us to going further. You buy it the same way you buy anything else here, so it goes through the same conflict check as any other order. If the check does not clear we do not hold the consultation, and we refund you in full.

We do not run a conflict check before a free consultation. There is nothing yet to check: you are not asking us to represent you, and we are not agreeing to. That is also why a free consultation is not advice. If it turns out we cannot work with you, we will say so on the call.

Session time

Some of our products include session time, and our Advice and Counsel session products exist to buy more of it. Session time is measured in minutes and pays for calls with your attorney, booked through the client portal.

Session time works like this:

• You book a session at any length your available time covers.
• You are charged for the time the call actually takes, rounded up to the nearest 15 minutes, and never more than the length you booked. If a call simply runs over, there is no additional charge. If you and the attorney agree during a call to keep going beyond what you booked, our staff extend the session on our end and the additional time comes out of your balance.
• Unused session time rolls over and does not expire.
• Session time you have paid for but not used is an unearned fee. We hold unearned fees in trust, and you can ask for the unused portion back at any time. See our Refund Policy.

If you have never signed an engagement letter with us, your first session purchase includes one. If you have, you do not need a new one to buy more session time.

Credits and deposits

A credit is an amount from a consultation that you can apply to one later order. Some consultations include one. The product page tells you whether yours does and what it is worth. A credit is not transferable and cannot be redeemed for cash.

A deposit is different. It is money you paid toward a specific appointment or matter, and we hold it in trust for that purpose.

Promotional codes

Promotional codes are subject to whatever terms we publish with them. Unless we say otherwise, a code applies only to our fee and not to government filing fees, cannot be combined with another code, and can be withdrawn at any time before you use it.

13. The chat assistant on this site

The chat assistant on this site is software, not a lawyer. It composes its answers using an artificial intelligence service operated by Anthropic. Our Privacy Policy says what we send them.

Before your first exchange the assistant shows you a notice, and it says in its first message that it is automated. We do that so nobody mistakes it for a person.

What it tells you is general information about our services. It is not legal advice, it is not a lawyer's judgment about your situation, and it can be wrong or out of date. Do not rely on it for anything that matters. It cannot agree to represent you, quote a price we are bound by, or give you a deadline you can count on.

We store these conversations and firm staff can read them. Please do not type confidential or sensitive facts into it. See the section on information you send us before you are a client.

If you want to talk to a person, call (315) 991-8000 or book a consultation.

14. Acceptable use

You agree not to:

• place an order you do not intend to pay for;
• use another person's name, email address, or payment method;
• scrape, crawl, or bulk-extract this site's content, prices, or guides by automated means;
• probe, load-test, or try to get around any security feature or rate limit;
• use the chat assistant for anything unrelated to our services, or in volume;
• upload malware or anything designed to damage the site or its users;
• use the site in a way that interferes with anyone else's use of it.

If you do any of these, we may refuse service, cancel an order, or block your access.

15. Our content, our guides, and our marks

Everything on this site belongs to Long Law, P.C. or is used with permission, and copyright law protects it. That includes the text, the service descriptions, the pricing and pathway pages, the resource library articles, and our guides, including The Founder's Legal Roadmap.

Our guides are free and we want you to use them. You may read, print, and share them for your own personal or internal business use, with our name and attribution left on them. You may not republish them, sell them, or put them behind your own signup form. You may not build them into a product or service of your own, and you may not use them to train a machine learning model. Ask us in writing first if you want to do any of that.

When you download a guide from a link we emailed you, we can tell that the download came from you. Our Privacy Policy explains what we record when a guide is viewed or downloaded.

Giving us your email address for a guide also puts you on our mailing list. If you want to come off it, email golong@long.law and we will take you off. We do not ask for a reason.

Documents we prepare for you under a Statement of Work are covered by that Statement of Work, not by this section.

GoLong and the GoLong logo are marks of Long Law, P.C.

16. Privacy

Our Privacy Policy, at go.long.law/privacy, explains what this site collects and what we do with it. It also names the outside companies that handle it, says how long we keep it, and tells you how to ask us for a copy of your information or to delete it. It covers both this site and the client portal. Read it alongside these Terms.

You give us permission to take data about your use of this site and our services, remove what identifies you from it, and use what remains to understand how our products and services are used and to build better ones. Once anonymized, that data no longer describes you, and we may keep and use it without time limit. The contents of client matters and documents are not used for this.

17. Attorney advertising

Attorney Advertising. This site is a communication about legal services by Long Law, P.C.

Prior results do not guarantee a similar outcome. The information on this site is general and is not legal advice.

You become our client when a Long Law attorney countersigns your engagement letter and we open your matter. Nothing before that step creates an attorney-client relationship. There is one exception. A paid consultation is a limited engagement for that conversation only, and the attorney is giving you advice within it. The section on consultations, credits and promotional codes explains what a consultation does and does not include.

18. What we are responsible for, and what we are not

First, the part that matters most

Nothing in these Terms limits or waives any liability of Long Law, P.C. or any of its attorneys arising out of the practice of law, including professional negligence. That covers advice or information you got from this site or from its chat assistant, not only advice from a person. Nothing in these Terms limits any liability that cannot be limited under the law or under the rules of professional conduct that govern us. If you think a lawyer at this firm got something wrong, no clause on this page stands in your way.

What we do limit is the website

We provide this website as it is and as it is available. We make no promises about its availability, reliability, accuracy, or fitness for any particular purpose, except as the law requires. To the fullest extent the law allows, we are not liable for indirect, incidental, consequential, special, or punitive damages arising out of your use of this website.

For a failure of the website itself, your remedy is that we fix the site, or that we refund what you paid for a service we did not perform.

We do not promise the site will always be up. It depends on outside companies, including our hosting provider, our payment provider, our signing provider, our practice management system, our email providers, and the artificial intelligence service behind our chat assistant. Any of them can have an outage. If you need something urgently, call (315) 991-8000.

19. Governing law and where disputes are heard

These Terms are governed by the law of the State of New York, without regard to its conflict-of-laws rules.

Any dispute about your use of this site, or about a purchase you made here, must be brought in the state or federal courts located in New York. You and we agree those courts have jurisdiction.

Three exceptions, because a clause like the one above should not overreach:

• If you signed an engagement letter with us, and it says something different about governing law, forum, or how disputes are resolved, the engagement letter controls for anything about the representation.
• If the dispute is about our fees, your engagement letter explains your arbitration rights, and those rights control.
• If you live in a state whose law gives you a right to bring a claim where you live, and that right cannot be waived, nothing here waives it.

20. Changes to these Terms

We may change these Terms. When we do, we post the new version here with a new effective date.

A change applies to purchases made after its effective date. It does not change the terms of an order you already placed or an engagement letter you already signed.

Each version of these Terms has its own effective date and its own text. If you want to know what these Terms say before you buy, read them here first, and print or save a copy for your records.

21. If part of these Terms cannot be enforced

If a court decides that part of these Terms cannot be enforced, the rest stays in effect. The part that cannot be enforced is treated as narrowed to whatever the law does allow.

22. What these Terms replace

These Terms, together with any engagement letter and Statement of Work you sign, are the whole of the agreement between you and us about your use of this site and your purchase. They replace anything said earlier about the same subject.

23. Contact us

Questions about these Terms, or about anything on this site:

• Email: golong@long.law
• Phone: (315) 991-8000

If you want to cancel an order or ask for a refund, email golong@long.law. If you need our mailing address, email or call us and we will give it to you.